Senior Demand Generation Specialist

Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: April 12, 2025

Job Description:

Associate Digital Marketing Manager (B2B)Mirakl is the global leader in platform business innovation. Mirakl's suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business.Since 2012, Mirakl has been pioneering the platform economy, empowering retail and B2B enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalize shopping experiences, and boost profits through retail media.Mirakl is trusted by 400+ industry-leading businesses worldwide including Macy's, Decathlon, Kroger, Airbus, Toyota Material Handling and Sonepar.Headquartered in Paris and Boston and with offices in 7 countries, Mirakl is recognized as a Great Place to Work company.Your Impact:We are seeking a proactive and energetic demand marketing specialist to support the development of multi-channel campaigns that drive engagement, lead generation, and revenue growth. The ideal candidate has experience with B2B marketing across channels and exposure to account-based marketing strategies. This role reports to the Manager of Demand Generation and is hybrid at our Boston, MA, office.What you will do at Mirakl:

• Assist in the creation of lead generation campaigns that generate marketing qualified leads, new sales opportunities, and increased Mirakl awareness.
• Execute marketing programs including email nurture campaigns, webinars, landing pages, digital events, digital advertising across platforms: LinkedIn, Google AdWords, 6Sense display retargeting, and 3rd party eblasts & cost-per-lead programs.
• Copywrite marketing communications and demand generation materials including social media, emails, webinar descriptions, landing pages, banner advertisements, and Google ad copy.
• Oversee campaign setup and operations including HubSpot, Salesforce, & 6Sense.
• Support the launch and distribution of new content marketing assets, press releases, and customer announcements.
• Track and analyze the effectiveness of marketing campaigns and programs.
• Help manage vendor relationships and projects.What Mirakl is looking for in a candidate:
  • Bachelor's Degree in marketing, communications, or related field.
  • 3+ years of relevant work experience in programs or digital marketing, preferably in a high-tech environment.
  • Proven success in programs and project management.
  • Ability to work in a fast-paced environment with multiple stakeholders.
  • Demonstrated ability to organize, prioritize, and multitask under tight deadlines.
  • Detail-oriented individual that takes initiative to define and improve processes.
  • Working knowledge of marketing automation, CRM, and advertising platforms. HubSpot, Salesforce, & 6Sense experience a plus.
  • Experience with marketing reporting.
  • Ability to travel when necessary; periodic international travel required (Paris).Mirakl is an Equal Opportunity Employer. We prohibit discrimination of any type on the basis of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. All employment is decided on the basis of qualifications, merit and business need.We welcome collaborators with their diverse perspectives and experiences to power us forward. These often far exceed conventional job requirements and help us create a culture of continuous learning. If you're ready to join a hyper-growth company at the heart of digital transformation for the world's most forward-thinking organizations, we strongly encourage you to apply to any of our roles, even if you think you're not an exact match.
    #J-18808-Ljbffr

Keywords: Tbwa Chiat/Day Inc, Boston , Senior Demand Generation Specialist, Other , Boston, Massachusetts