Business & CRM Analytics Lead

Company: Nike
Location: Boston
Posted on: April 2, 2025

Job Description:

ABOUT OUR TEAMThe North America Direct (Digital + Stores) team drives the fast-paced direct-to-consumer business. We balance art and science to drive amazing consumer experiences that support both brand and commercial objectives.WHO WE ARE LOOKING FORWe're looking for a Business & CRM Analytics Lead. The person will play a key role in building the foundation to better understand who our consumer is and how they shop. To join our team, we are looking for someone who is curious about all things data/business, understands how data is used in a business environment, and can provide actionable insights to enhance the DTC customer experience and business performance. This person must be comfortable with statistical analysis and data science concepts to solve problems and make recommendations. This role will support a variety of cross-functional partners across CRM, Marketing, and Merchandising to translate analysis into executable recommendations. This role is located in Boston, Massachusetts at Converse Headquarters and is not remote eligible.WHAT YOU WILL WORK ONIf this is you, you'll be working across the North America Direct team on many cross-functional initiatives!

• Create campaign measurement frameworks to support a deeper understanding of our consumer. This includes analysis across various levels of the consumer journey, including performance marketing, on-site behavior, path to conversion, and post-purchase trends.
• Build consumer segmentation models to define the highest value (LTV) consumers to support both CRM and performance marketing offense.
• Analyze omni-channel DTC consumer data to identify trends, behaviors, and preferences.
• Own monthly business reviews with the 'Direct' (Stores + Digital) team, making recommendations on business optimizations based on data insights.
• Partner with Geo stakeholders to develop and recommend key metrics and data visualizations to support and optimize business - work with Global teams to implement.
• Stay updated on industry trends and best practices in DTC consumer analytics and e-commerce to help the business read and react to consumer moments and marketplace dynamics.
• Support ad hoc data analytics requests as needed.WHO WILL YOU WORK WITHYou will report to the Director, Direct Growth & Analytics. This role will heavily collaborate across the NA Digital and Stores teams to drive and optimize the current business.WHAT YOU BRING
  • Bachelor's degree in business, strategy, statistics, decision science, or related field, or equivalent combination of education, training, and experience.
  • 5 years of relevant professional experience preferred.
  • Experience with key digital marketing KPIs and familiarity with analytics tools such as Adobe, Optimizely, Content Square, Salesforce, etc.
  • Proficiency in data visualization (e.g., Tableau, Looker, etc).
  • History of analytical team collaboration and building collaborative business partner relationships.
  • Advanced verbal and written communication skills with comfort presenting results to senior leadership.
  • Excellent time management and ability to prioritize multiple work streams.
    #J-18808-Ljbffr

Keywords: Nike, Boston , Business & CRM Analytics Lead, Other , Boston, Massachusetts