Strategic Planning & Business Analytics Manager

Company: AstraZeneca GmbH
Location: Boston
Posted on: February 22, 2025

Job Description:

Role descriptionThis position has responsibility for both marketing capability building and strategic planning, to support company's strategy development and execution.Typical Accountabilities- Business Insight Excellence Partner

• Generate business insights on a regular and ad-hoc basis to help identify opportunities/risks
• Customize dashboards and reports to equip the commercial teams with knowledge that will enable better and faster business decision making
• Collaborate with commercial teams in building business cases with required analysis/calculations
• Lead and coordinate data/information acquisitions to enhance business/market intelligence
• Participate and contribute towards strategy development in the business planning processes
• Monitor the research and analysis of the Company's moderately complex markets, competition and product mix.
• Manage research studies and make presentations on current, new market areas and future market conditions.
• Work on issues where analysis of situation and/or data requires evaluation of a variety of factors, including an understanding of current business trends.
• Compile and analyze moderately complex statistical data on past sales and trends to forecast future trends.
• Direct or conduct the modeling and analysis used to determine the return on various marketing initiatives.
• Deliver advanced analytical support to middle and upper management, either through subordinate analysts or individual efforts.
• Interact successfully with internal brand teams consisting of members of senior management by providing timely and accurate data and analysis.
• Serve as a member of a product life cycle team, participating in the development of Market Research's strategy for a brand promotional plan.
• Manage primary and secondary market research agencies.
• Proactively focus on improvements to the current Market Research processes and work closely with management to develop more effective presentations, informational packets and research findings.- Business Planning Coordinator
• Participate and contribute towards strategy development in the business planning processes, such as BSP (Brand Strategic Planning) or BEP (Brand Execution Planning)
• Actively participate and update corporate (scorecard) and brand KPI, forecasting assumption & rationale validation
• Coordinate with cross functional teams and regional level to set review schedules as well as pre/post communication- Marketing Excellence Champion
• Have responsibility for embedding and consistently updating AstraZeneca Marketing framework as well as marketing training program (Degreed) and MSP (Marketing Success Profile)
• Coordinate with marketing and drive to develop relevant marketing capability program, based upon the result of capability assessment and marketers' needs
• Closely coordinate with Asia Area or Global Marketing & Digital excellence team to adopt global framework or programs to local levelSkills
• Company strategy and market analytics skill
• Strong communication to collaborate with cross functional team
• Excellent written and verbal EnglishQualifications
• Education: Bachelors degree and above
• Language: Korean, Good command of EnglishWork Experience:
• +10 years experience in pharmaceutical company marketing, strategic planning, business analytics, or strategic consulting, market research firm related to the healthcare industryCompetencies:
• Overall pharma business understanding from manufacturing to sales and marketing
• Strong analytics capability / business acumen with ability to understand and interpret information from multiple sources.
• Good presentation skills with the ability to explain concepts or plans in a simple concise manner.
• Ability to perform market assessments (using multiple quantitative and qualitative sources) to translate data into actionable recommendations.
• Demonstrated knowledge of secondary data sources (IQIVA, HIRA, UBIST, etc.)
• Strong networking through industry
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Keywords: AstraZeneca GmbH, Boston , Strategic Planning & Business Analytics Manager, Executive , Boston, Massachusetts