Paid Social, Manager

Company: Tbwa Chiat/Day Inc
Location: Boston
Posted on: February 19, 2025

Job Description:

We bring together the minds and passions of creative pioneers, tech innovators, and data explorers to help ambitious clients solve business challenges and rise to the top. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide, and Morgan Stanley. With offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City, and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers.Promote Health, Wellness & HappinessWe are committed to promoting health, wellness, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries in healthcare, life science, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.Emerge to the Top of Your CareerAt MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.As our Social Media Manager, you will---Lead collaborative efforts among internal and external teams to develop integrated strategies that closely align with client objectives and deliver measurable results. Facilitate brainstorming sessions to generate innovative strategies across promotions, engagements, conversions, and content, ensuring effective resonance with target audiences. Utilize expertise to customize both earned and paid social media strategies to meet client goals, emphasizing pacing and optimization for campaign success. Conduct thorough analysis of campaign effectiveness, compile insightful reports, and deliver actionable recommendations to clients. Direct the creative process, overseeing the design of social media assets and collaborating with the development team to implement best practices for social applications. Stay updated on emerging trends and technologies to drive continuous improvement and enhance the impact of social media initiatives on business objectives.Be Accountable and Responsible

• Spearhead collaborative efforts with both internal and external teams, crafting integrated strategies that align closely with client objectives and deliver measurable results
• Lead brainstorming sessions to ideate innovative strategies spanning promotions, engagements, conversions, and content, ensuring campaigns resonate effectively
• Produce and tailor key earned and paid social media strategies to meet client goals, with a keen focus on pacing and optimization for campaign success
• Analyze campaign effectiveness, compile insightful reports, and present actionable recommendations to clients, leveraging in-depth knowledge of social media analytics tools
• Guide the creative process, overseeing the design of social media assets and collaborating with the development team to ensure the implementation of best practices for social applications
• Stay abreast of emerging trends and technologies, driving continuous improvement and enhancing the impact of social media initiatives on business objectives
• Collaborate with internal and external stakeholders to develop and execute integrated social media strategies that drive engagement and achieve client objectives
• Lead the development of comprehensive social media plans, including content calendars, audience targeting strategies, and paid media campaigns
• Monitor social media channels for trends, opportunities, and potential risks, adjusting strategies and tactics as needed to maximize results
• Provide strategic counsel to clients on social media best practices, emerging trends, and innovative campaign ideas
• Mentor and coach junior members of the social media team, fostering their professional development and growth
• Serve as a subject matter expert on social media trends, platforms, and technologies, sharing insights and recommendations with internal teams and clients
• Collaborate with cross-functional teams to integrate social media strategies with overall marketing and communication initiatives
• Develop and maintain relationships with key influencers and industry partners to amplify brand messaging and reach target audiences effectively
• Lead social media crisis management efforts, developing proactive strategies and response plans to mitigate reputational risks and address issues promptly
• Drive thought leadership initiatives, contributing insights and expertise to industry publications, speaking engagements, and conferencesThese are the qualifications we're looking for
  • 5-7 years of experience developing strategic marketing campaigns and tactics within a marketing, PR, or advertising agency environment
  • Bachelor's degree in Marketing, Communications, Advertising, and/or equivalent work experience
  • Experience in crafting content for both organic and paid social media initiatives
  • Proficient in scheduling, targeting, and tracking capabilities within social media platforms
  • Familiarity with content marketing strategies, including planning, keyword research, creation, and distribution across diverse channels
  • Understanding of social media's impact on digital marketing channels and ability to articulate its value and ROI for consumer and B2B clients
  • Demonstrated ability to generate insightful reports showcasing ROI on integrated marketing campaigns using web analytics software (e.g., Google Analytics), social media platforms (e.g., Facebook Insights), and reporting tools
  • Ability to multitask and manage multiple projects simultaneously in a fast-paced agency environment
  • Proficiency in social media management tools and platforms, such as Hootsuite, Sprout Social, or Talkwalker
  • Experience with social media advertising platforms, including Facebook Ads Manager, X Ads, LinkedIn Ads, etc.
  • Knowledge of SEO principles and their application to social media content and strategiesAt MERGE, we're committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.MERGE believes in transparency and equity. In accordance with state regulations, we're proud to include salary ranges in our job postings to ensure fair compensation practices.The salary range for this role is $76,000 - $91,250, based on the individual's skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.MERGE is proud to be an Equal Opportunity EmployerMERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status, or people with abilities. We believe that the more diverse we are, the more creative our work will be!Apply for this jobFirst Name *Last Name *Email *Phone *Location (City) *Resume/CV *LinkedIn Profile *Briefly describe your experience working with clients in the life sciences industry. *What tools are comfortable using? *Are you legally authorized to work in the United States? * Select...Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status, OPT, OPT STEM, F-1)? * Select...What is your desired salary? *How did you hear about us? * Select...If you were referred, who were you referred by? *We are in a hybrid WFH/office environment. Are you able to commit to going into the office for 2 days per week? * Select...Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.As set forth in MERGE's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.
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Keywords: Tbwa Chiat/Day Inc, Boston , Paid Social, Manager, Executive , Boston, Massachusetts