ABM Manager - Enterprise AMS

Company: IBM Computing
Location: Boston
Posted on: February 21, 2025

Job Description:

IntroductionAre you a proactive, collaborative, and commercially minded marketer looking to drive business results in key Enterprise customer and prospect accounts? As an ABM Marketing Manager, you can be a pivotal part of an account focused team shaping the strategy and go-to-market plans for our biggest Enterprise accounts. Are you ready to unleash your creativity and deliver results?Your role and responsibilitiesThis role requires the ability to work collaboratively as part of a globally dispersed, cross functional team, using account intelligence to build and execute effective account-based marketing programs utilising a range of tactics. - Develop and lead multi-channel programs to drive account engagement aligned to top target Enterprise accounts (customer and prospect) in Americas focusing on acceleration & growth objectives - Utilize a range of tactics dependent on account analysis, developing growth strategies alongside Sales and Partners team - Collaborate with account teams to map stakeholder journeys, key account activities and communication strategies, delivering targeted, personalized engagement strategies - Work with the global team to launch personalized and engaging experiences ranging from microsites, white-glove physical and virtual events, and produce scalable content, including executive briefings, blogs, videos, and infographics - Drive digital awareness through paid social campaigns on LinkedIn, Demandbase, and personalized microsites - Leverage data, insights, and best practices to design, implement and report on effective ABM campaigns and programs across multiple channels and platformsRequired technical and professional expertise

• Experience in Demandbase and Salesforce
• Confidence collaborating across marketing and sales leadership and cross functional working
• Proven experience in devising scaled ABM programs, including 1:1, 1:Few, 1:Many
• Able to prioritize and manage process to drive programs forward
• Understanding of key business challenges within IT and software development, top IT initiatives, industry forums, groups and buying processesPreferred technical and professional experience
  • Bachelor's Degree required
  • At least seven years of professional experience, including one year of ABM marketing experience
  • Experience in the software market and with a B2B software sales cycle
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Keywords: IBM Computing, Boston , ABM Manager - Enterprise AMS, Executive , Boston, Massachusetts