Senior Director, Global Marketing - Brand Lead, Pove

Company: Vertex Pharmaceuticals
Location: Boston
Posted on: February 12, 2025

Job Description:

Senior Director, Global Marketing - Brand Lead, PoveSenior Director, Global Marketing - Brand Lead, PoveLocation: Boston, MA (3 days onsite, 2 days remote weekly - relocation support provided)Vertex operates at the forefront of scientific innovation and has successfully developed and commercialized multiple breakthrough medicines for Cystic Fibrosis (CF) as well as Casgevy, a gene therapy for sickle cell disease and beta-thalassemia. Vertex has more than a dozen ongoing research programs focused on the underlying mechanisms of other serious diseases including programs in Pain, APOL-1 mediated kidney disease (AMKD), and cell therapies for Type 1 diabetes, among others.General Summary:The Senior Director, Global Marketing of Povetacicept is accountable for understanding the market landscape and Vertex's position within the market, actively contributing to defining the strategy and performance goals of the portfolio and tracking performance against those goals. Povetacicept has the potential to be a multi-indication opportunity with significant scope beyond the lead indication IgAN.Key Duties and Responsibilities:

• Develops the portfolio strategy for povetacicept, and oversees creation of brand strategies and lifecycle activities including indication sequencing and prioritization.
• Oversees development and implementation of strategic and tactical plans for povetacicept.
• Leads team through challenges related to creating external (promotional) communications materials for external use with customers.
• Provides input into forecasting assumptions, both short term and long term.
• Generates and consolidates key insights across HCPs and patient stakeholders (through market research, ad boards, etc.).
• Leads the development of brand name for povetacicept.
• Leads the development of strong partnerships with cross-functional team to support business goals.
• Evaluates ROI for activities across the portfolio.
• May lead complex projects that are cross-functional in nature.Knowledge and Skills:
  • Experience defining the strategy for a brand or portfolio of products with multiple indications/pipeline in a product.
  • Ability to oversee generation of insights, and apply those insights to business problems/opportunities.
  • Analytical mindset, with demonstrated ability to develop strategy, make strategic recommendations, monitor performance, understand ROI and allocate resources.
  • Exceptional working knowledge of market forecasts and relationship of business drivers to revenue.
  • Exceptional working knowledge of MS Office applications, including PPT, Excel and Word.
  • Experience in pharmaceutical marketing, or closely related field(s) (e.g., pharmaceutical sales, ad agency, etc.).Education and Experience:
    • Bachelor's degree in marketing, business, or scientific degree.
    • Typically requires 12 years of experience or the equivalent combination of education and experience.Flex Designation:Hybrid-Eligible Or On-Site EligibleFlex Eligibility Status:In this Hybrid-Eligible role, you can choose to be designated as:1. Hybrid: work remotely up to two days per week; or select2. On-Site: work five days per week on-site with ad hoc flexibility.Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.Company InformationVertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com
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Keywords: Vertex Pharmaceuticals, Boston , Senior Director, Global Marketing - Brand Lead, Pove, Executive , Boston, Massachusetts