Senior Social Media Manager

Company: Matter
Location: Boston
Posted on: February 11, 2025

Job Description:

Senior Social Media ManagerLocation: Boston, MA; Newburyport, MA; Denver, COWork Arrangement: Hybrid: In office Mon-Thurs, Remote FriMatter Communications is an independent and thriving integrated PR, social media, digital marketing, and creative services firm focused on what matters most: our people, our clients and our results. From fast growth startups to established brands, we work with B2B and B2C companies at all stages of development and across all industries.As we've grown, we've maintained focus on building and nurturing a team-oriented and creative environment because we know that when we tap into our collective brainpower we come up with inspired solutions for our clients and because it makes for a happy place to work. We work with people we like and can learn from, making our jobs a positive aspect of a balanced life. At Matter, we prioritize employee diversity, equity, and inclusion and value everyone's unique story.We're proud of the many awards that we've garnered as a Top Place to Work and as a Top Agency in the US, but we're equally as proud of the many organizations that we've helped through our agency-wide volunteer initiative. If you're the kind of professional that takes their work seriously, but also doesn't take themselves too seriously, this could be the place to grow your career.We're currently looking for a dynamic, results-focused Senior Social Media Manager to join our Integrated Marketing team, working with clients across the agency. The Senior Social Media Manager is responsible for leading organic social across content, strategy and paid social strategy.Here's the mix of what you'll be doing day to day:

• Act as a senior leader overseeing clients across all sizes and managing the organic social team to provide insight, direction and strategy.
• Act as a leader of the digital team to help define the growth plan for the organic social media group including talent development, processes, and offering development.
• Work collaboratively with integrated marketing teams across the agency to define winning integrated strategies and program execution.
• Oversee organic social teams to deliver best in class social execution, mentor social team for continued growth and development, and continued learning.
• Help drive new business activities working with integrated teams.
• Work closely with paid social teams to execute integrated programs in support of business goals.
• Research and recommend new social tools, metrics and strategies as appropriate.
• Create and implement best practice processes when it comes to social media, content generation, reporting, pitching, auditing, etc.
• Raise Matter's social IQ internally by identifying best practices, tools, case studies and creative campaigns; train teams, conduct professional development sessions/social summits; support new business with social scopes and creating marketing collateral/sell sheets.
• Hold team- and company-wide social media trainings.Along with creativity, drive and self-motivation, your previous experience and attributes will include:
• Agency experience with client services history is a plus.
• 6-8 years' experience developing successful, measurable social media programs for multiple clients, both B2B and B2C.
• Extensive knowledge and expertise of social media channels including but not limited to Facebook, Twitter/X, Instagram, Snapchat, LinkedIn, TikTok, Reddit, Pinterest, YouTube, etc.
• Experience leading or executing robust social listening and community management programs, including developing crisis communications and escalation protocols for sensitive content and critical issues.
• Experience establishing social media governance protocols and brand structures.
• Demonstrated knowledge of new and current social media platforms, post formats and key demographics.
• Has a deep understanding of social media metrics, benchmarks, and knows how to analyze social media data to tell a story; can develop insights and recommendations based off social data.
• Ability to develop and implement high-impact organic social content and messaging and visuals, as a standalone program and as part of broader integrated campaigns.
• Experience leading a team; providing professional development opportunities, handling reviews and editing, and providing critical feedback.
• Experience working with larger cross-functional marketing teams, implementing integrated campaigns in consumer and B2B.
• Experience managing and selling social media programs and being involved in new business proposals.
• Experience using a range of social media tools including Sprout Social, Sprinklr, Brandwatch, Hootsuite, etc.
• Track record of delivering results for clients; raising brand awareness, driving demand and creating creative high-impact connections with customers.
• A desire to work in a fast-moving, dynamic, team-oriented environment with the ability to manage multiple projects simultaneously.
• Experience managing social media programs for a Fortune 100 brand is a plus.
• Experience in social thought leadership and managing executive social programs for C-Suite leaders is a plus.
• A creative and results-oriented approach to all work that is produced.
• Exceptional written, verbal and presentation skills.
• Bachelor's degree or equivalent relevant business experience.Why Matter? A healthy culture requires healthy, happy people. That's why Matter goes above and beyond to provide exceptional benefits, fun bonuses, and culture perks to our workforce. These include:
• Exceptional company culture, monthly FUN events in all offices, happy hours, and surprise rewards throughout the year.
• A comprehensive time-off plan that includes PTO, sick time, a yearly winter break, birthdays off, short Fridays EVERY week, and other out of office time to support work/life balance.
• Competitive salaries, and lots of room for long-term growth and development.
• Top notch health, dental, and vision plans.
• Extensive and ever-growing programs for diversity, equity and inclusion, plus a variety of specialized employee resource groups, diversity focused events and initiatives, and more.
• Paid volunteer time through our Helping Hands program.
• Matter Wellness program, featuring extracurricular activities and interoffice competitions.
• Employee referral program (get a $$ bonus for each referral we hire).
• Lots of other stellar benefits like a 401K program, pet insurance, FSA and Dependent care plans, paid parental leave, and so much more.Matter provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Matter also participates in the E-Verify program.
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