Head of Global Deliverability Strategy

Company: Klaviyo Inc.
Location: Boston
Posted on: February 17, 2025

Job Description:

About Us:Klaviyo is a leader in delivering cutting-edge communication solutions for businesses worldwide. We empower companies to reach their customers effectively while ensuring compliance with global regulations and best practices. Our focus spans email, SMS, and other communication channels, with an emphasis on deliverability excellence, security, and user experience.About the Team and RoleThe Head of Global Deliverability Strategy will lead the development and execution of deliverability and compliance strategies for both email and SMS. You will manage a global team of experts and ensure that deliverability practices align with industry standards while driving value for our customers. Your role will focus on optimizing communication practices, maintaining compliance with global regulations, and ensuring operational excellence for customers across diverse regions. This position requires a balance of strategic vision, team leadership, and hands-on expertise in deliverability for both email and SMS, along with a strong understanding of compliance frameworks.How You'll Make a Difference:Leadership and Strategy

• Define and execute a global deliverability and compliance strategy for both email and SMS communication.
• Lead and develop a team of deliverability specialists and managers across multiple regions.
• Set clear goals, priorities, and KPIs for the team to ensure alignment with company objectives.
• Act as an escalation point for complex deliverability and compliance challenges, collaborating with internal stakeholders to drive resolution.
• Stay up-to-date on emerging deliverability trends, technologies, and compliance requirements to ensure the company remains a leader in the field.Deliverability Optimization
  • Oversee the optimization of email and SMS deliverability metrics, including inbox placement, engagement rates, and SMS delivery success.
  • Partner with Product and Engineering teams to ensure that email and SMS communications meet technical and strategic deliverability requirements for our customers.
  • Implement and enforce best practices for authentication protocols (SPF, DKIM, DMARC) and SMS carrier compliance.
  • Monitor and manage sender reputation for both email and SMS, including IP reputation, domain health, and compliance with mobile network operator regulations.Compliance Management
    • Ensure compliance with global regulations, including GDPR, CAN-SPAM, CCPA, and carrier-specific SMS regulations.
    • Collaborate on internal policies and procedures to ensure compliance with industry standards for email and SMS communication with our Deliverability and Compliance support team.
    • Conduct regular audits and assessments to identify risks, address non-compliance issues, and implement mitigation strategies on behalf of our PSSP customers.
    • Collaborate with legal and security teams to ensure alignment on compliance initiatives and reporting obligations.Collaboration and Cross-Functional Engagement
      • Partner with Sales, Customer Success, and Support teams to educate customers on deliverability best practices and compliance requirements.
      • Serve as a thought leader within the organization, representing deliverability and compliance in executive-level discussions and strategic initiatives.Data & Reporting
        • Oversee the development of dashboards and reporting tools to provide visibility into deliverability performance and compliance metrics.
        • Use data-driven insights to identify opportunities for improvement and make strategic recommendations.
        • Communicate key deliverability and compliance metrics to senior leadership and cross-functional stakeholders.Who You Are:
          • Experience with supporting a global customer base in the deliverability and compliance space.
          • An individual recognized as a deliverability and compliance expert
          • Demonstrated success in both business and leadership roles
          • Strong leader dedicated to helping others develop
          • Self-motivated, eager to learn and thrive in a collaborative environment
          • Analytical and driven to achieve quantitative and qualitative targets
          • Nurture an environment of growth with encouragement and empowerment
          • Experience with or able to quickly pick-up (a plus): Microsoft Office Suite, G-Suite, Google Sheets, PowerPoint, Certenia, and Salesforce; DNS, IPs and other networking concepts, APIs; Email marketing platforms and E-Commerce platformsEducation and Experience:
            • 10+ years of Deliverability & Compliance experience. 5+ years managing managers or team leads in a high growth technical SaaS company or established Fortune 500 technical software company.
            • An individual with recognized mobile deliverability and compliance expertise.
            • Experience with supporting a global customer base in the deliverability and compliance space.
            • Has experience with cloud infrastructure providers (i.e. SendGrid, Sparkpost, etc)
            • Experienced with: Microsoft Office Suite, G-Suite, Google Sheets, PowerPoint, Certenia, Tableau, and Salesforce; DNS, IPs and other networking concepts, APIs; Email marketing platforms and E-Commerce platforms.
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Keywords: Klaviyo Inc., Boston , Head of Global Deliverability Strategy, Other , Boston, Massachusetts