CRM Associate

Company: DraftKings
Location: Boston
Posted on: February 9, 2025

Job Description:

We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming.Here, "impossible" isn't part of our vocabulary. You'll face some of the toughest but most rewarding challenges of your career. They're worth it. Channeling your inner grit will accelerate your growth, help us win as a team, and create unforgettable moments for our customers.The Crown Is YoursDraftKings is looking for a self-starter who thrives in a fast-paced work environment and wants to grow within a tech-focused and creative marketing team. As a CRM Associate on the Loyalty Marketing team, you will use marketing technology to build dynamic campaigns for DraftKings' Loyalty program, Dynasty Rewards. You will play a key role in ensuring all CRM communications adhere to best practices and deliver an exceptional customer experience for our most loyal customers.What you'll do as a CRM Loyalty Associate

• Set up and manage the performance of automated marketing campaigns (email, app push, in-app messages) for the Dynasty Rewards loyalty program.
• Work cross-functionally with a broad set of Analytics, Dynasty Operations, and Marketing partners to identify new CRM communication opportunities.
• Measure and analyze key performance indicators, ensuring campaigns are impactful, accurately tracked, and continually optimized.
• Oversee the maintenance of documentation for owned projects and campaigns to facilitate knowledge-sharing.
• Write emails, push notifications and in-app messages aligned to our marketing standards, loyalty brand guidelines, and channel best practices.What you'll bring
  • At least one year of relevant marketing experience, preferably in the eCommerce, technology, or gaming industries.
  • Bachelor's degree or similar background in Marketing, Business, Economics, Mathematics, or related field.
  • Organization and great attention to detail, with the ability to work on multiple projects simultaneously.
  • A data-driven approach and strategic thinking with a passion for sports, gaming, or technology.
  • Exceptional problem-solving skills and the ability to find creative solutions to roadblocks.
  • Basic understanding or experience with HTML, SQL and/or Tableau a plus.
  • Knowledge of Braze, Liquid, and SQL is a bonus.Join Our TeamWe're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.The US base salary range for this full-time position is 58,400.00 USD - 73,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process.
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Keywords: DraftKings, Boston , CRM Associate, Other , Boston, Massachusetts