Account Manager / Senior Account Manager (Theatre)

Company: AKA Group Limited
Location: Boston
Posted on: February 14, 2025

Job Description:

AKA is one of the world's most successful entertainment marketing agencies with offices in three continents across the world. We are a full-service advertising and marketing agency for theatre, live entertainment, film, music, museums, galleries, events and attractions, working with some of the country's leading organisations.The Account Manager / Senior Manager role is ideal for a confident and driven marketing professional with a minimum of 4 years' relevant experience at Coordinator, Executive or Manager level, with an interest in theatre/performance as essential or experience in the theatre marketing sector as desired. You will be responsible for the day-to-day campaign management of major West End productions including Plays and Musicals and working with the Account Director and Account Executives to deliver creative and commercial excellence.The Role

• Maintain excellent client relationships across a portfolio of accounts in West End Theatre including Plays, Musical and Live Entertainment.
• Demonstrating a passion and curiosity for theatre, and seeking exciting new solutions for creative and campaign outputs.
• Provide outstanding service to clients with a 'can do' attitude.
• Effectively project manage and plan resource across accounts and campaigns.
• Seek to improve efficiencies within the department and across the company.
• Understanding Box Office trends and campaign data to influence real-time decision making for commercial success.
• Retaining business and attracting new clients.
• Continually develop your knowledge and experience of the market and competitive offerings and your role as an authority figure.
• Manage client billing and budgeting including forecasting and reconciliation.
• Cultivate a workspace and department lead through the values of respect, optimism and inclusivity.POSITION OBJECTIVESKey Responsibilities
• Establish and maintain excellent relationships with clients.
• Maintain a detailed understanding of each client's proposition, business goals and challenges, their competitors, the environment in which they operate and their audiences.
• Develop clear strategy and campaign objectives across all accounts.
• A can-do attitude that can inspire the team and instill confidence in your clients.
• A strong team player with a calm, patient, and professional manner.Provide outstanding service to clients:
• Drive the agency teams to deliver outstanding client service by anticipating, recognising and meeting client needs and provide the best value for money in terms of cost/advice.
• Develop clear campaign objectives, ensuring client aims are fully understood and communicated to agency teams and responded to in achievable plans.
• Strive to offer innovative campaigns at the forefront of advertising and media.
• Oversee, manage and implement all elements of the campaign, across media planning and delivery, creative roll-out, ticket agent strategy and implementation, and targeting specific audiences to deliver the most thorough campaign.
• Have a full knowledge and understanding of key KPI and goals to measure the effectiveness of the campaign, such as ticket sales, impacts, impressions and footfall.
• Run effective client meetings with a well-planned agenda, ensuring that clear goals and actions are agreed.
• Provide regular reports and status updates to clients across all aspects of the integrated campaign.
• Ensure an excellent level of service is provided across all accounts, anticipating and responding to client needs.
• Strive to present evidence-based proposals with compelling rationales with measurable and accountable results.
• Provide authoritative audience and industry insight.
• Lead the provision of detailed and relevant campaign reporting using sophisticated digital reporting tools and platforms.Commercial Thinking
• Brief and motivate teams throughout the agency to ensure we create imaginative and goal-oriented campaigns which are presented to the highest standards.
• Encourage the team to strive for evidence-based proposals with measurable results.
• Translate briefs into action, monitor progress throughout the agency, and ensure delivery on time and as promised.
• Anticipate potential workflow issues and recommend and implement solutions.
• Anticipate peak periods and identify specific additional resources required on your projects in order to manage workload and maintain excellent service.
• Be the champion for your project in the agency, building awareness of the project, sharing sales and other relevant information with the team and ensure that the key staff attend the client's events/shows/projects.Campaign Efficiencies
• Identify new initiatives and process improvements that increase efficiencies and the quality of work in Strategy & Account Management and help implement them.
• Take responsibility for training, coaching and influencing Account Executives.
• Work closely with other teams to seek improved communication and delivery.
• Raise the profile of your project team internally and externally by recognising and praising good work and encouraging team participation.Client Relationships
• Strive to ensure that the agency service is second to none in the industry and that AKA is considered an agency that delivers a responsive service, smart strategic campaigns, value for money and high-quality work.
• Maintain awareness of the upcoming potential for new business opportunities.
• Attend industry events including breakfast viewings and first nights to represent the agency, and network with both existing and potential new clients.Championing AKA Values
• Foster a culture of teamwork, maximizing the strengths of diverse skill and resources and celebrate the input of all team members and their strengths.
• Communicate effectively to influence and engage key stakeholders, both internally and with clients.
• Lead with kindness, a sense of wonder, and passion to inspire those around you.
• Cultivate an inclusive, celebratory and optimistic workplace environment.Managing Budgets and Billing
• Create and manage budgets on all accounts.
• Ensure weekly billing takes place on your accounts.
• Ensure team members follow financial processes.PERSONAL SPECIFICATIONRequirements - Essential
• Minimum 4 years previous experience in marketing or media agency.
• An demonstratable interest in and enthusiasm for the arts and entertainment.
• An understanding of the West End landscape and marketplace including venues, producers, ticketing partners and current productions.
• An enthusiasm for and understanding of the full media mix including Out of Home, Digital Display, Paid Social, Radio and Broadcast including TV and VoD.
• Ability to work autonomously.
• Ability to delegate effectively and manage Account Executives and Interns.
• Actively seeks solutions to problems.
• Anticipates clients' needs and can effectively forward plan in a fast-paced environment.
• Strong focus on client satisfaction.
• Ability to run meetings and confidently present to stakeholders, and make compelling recommendations and insight to lead to decision making.
• Able to challenge both clients and senior colleagues appropriately and objectively.
• Proven experience of responding quickly and directly to clients.
• Able to manage multiple high-level client relationships and clients, working across a number of accounts at one time.
• Proficient understanding in the Microsoft Office suite including PowerPoint, Excel, Word and Outlook.Requirements - Desired
• Experience in Theatre, Culture or Live Entertainment Marketing.
• A detailed working knowledge of digital media platforms from Social Media, Digital Display and Google Analytics.
• Experience in design and presentation using Microsoft PowerPoint.
• Experience in workflow programmes including Asana.
• Previous experience in Line Management and team development.Benefits

• 25 days holiday
• 'Telus Health' EAP scheme for you and your family. Giving you access to free independent advice on Life, Health, Family, Money and Work matters.
• Holiday Buy Back.
• Friends & Family Theatre Ticket.
• New Business Incentives.
• Recruitment Incentives.
• Pension Scheme*
• Interest Free Travel Loan*
• Ride to Work Scheme*
• Childcare Vouchers*
• Death in Service.
• Flexible/Hybrid Working.
• Critical Illness.
• Enhanced Parental Leave.Our Equality Diversity & Inclusion Mission StatementWe believe that talent from different backgrounds and perspectives are what drives creativity. We celebrate diversity across gender, ethnicity, sexual orientation, social class, and physical ability and we are committed to creating an inclusive workplace where people can flourish, that promotes equality, respect and fairness for all, and where every individual can bring their whole self to work. We recognise the enduring impact of structural biases within our sector and we are working to develop increasingly pro-active policies, including anti-racist practices, to ensure the way we recruit and develop people will increase diversity at all levels of our organisation, especially in senior leadership. Our goal is to become representative of the communities we operate in. We will hold ourselves accountable by publishing an annual representation and pay-gap audit, through setting and achieving targets and offering unconscious bias training and a future leadership programme. We appreciate that the work we create on behalf of our clients contributes to wider culture. We are conscious of its potential to increase the representation of minorities and to challenge stereotypes. We endeavour to play a positive part in making culture and entertainment more diverse and representative.
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Keywords: AKA Group Limited, Boston , Account Manager / Senior Account Manager (Theatre), Executive , Boston, Massachusetts