Director, Digital Media Analytics, GIACO NA Commercial Operations

Company: Vertex Pharmaceuticals
Location: Boston
Posted on: February 8, 2025

Job Description:

Director, Digital Media Analytics, GIACO NA Commercial OperationsGeneral Summary:

• Lead the development and refinement of channel attribution models leveraging third-party budget planning tools to provide insights that guide optimal marketing spends that drive script lift and feed into Marketing Mix ROI attribution.
• Partner with our Director Omnichannel Analytics in the support of the upcoming product launch for the Pain Business Unit. This role will focus on paid media analytics techniques across digital media marketing channels to generate timely and actionable insights, optimize marketing and media performance and shape customer engagement strategies.
• Deliver impactful analyses and strategic recommendations to cross-functional teams to optimize the effectiveness and efficiency of multi-channel digital marketing tactics and campaigns, including endemic and non-endemic display/banner, social media, search, online video, and TV.
• Lead the design, implementation, and analysis of agile and actionable pilots and A/B tests that span across digital channels and leverage innovative targeting and segmentation strategies.
• Collaborate with media agency partners to shape and refine digital media strategies, ensuring campaigns are highly targeted, customer-focused, and optimized for engagement.
• Partner closely with Data, Technology & Engineering teams to ensure media performance data is accurately transferred from third-party publishers into Vertex-hosted data platform and processed for accuracy and consistency.
• Explore opportunities to lead analyses that identify and establish data-driven best practices that can be leveraged as guiding principles for strategic customer engagement.
• Convert analytics into meaningful insights and strategic recommendations, delivering clear communication to both leadership and executional teams to drive informed decision-making.Education and Experience:
  • Bachelor's degree required.
  • 7+ years relevant experience in the US Pharmaceutical industry required.
  • Minimum of 8 years of qualified work experience, including 5+ years in digital marketing analytics and media strategy.
  • Deep expertise in cross-channel digital measurement operations with a laser-focused attention to detail in data capture and management.
  • Solid background in digital measurement, exploratory analytics, and insights generation across the digital media ecosystem (search, social, display, web, online video).
  • Solid understanding of advanced statistical measurement and analytics techniques, including strong familiarity with data mining and exploratory analytics tools such as SQL, R, or Python.
  • Highly collaborative in both operational and strategic environments.
  • Strong attention to detail with high analytical horsepower.
  • Strong communication skills (written and verbal) with the ability to translate findings into consumable and actionable insights and recommendations.Company Information:Vertex is a global biotechnology company that invests in scientific innovation.Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law.
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Keywords: Vertex Pharmaceuticals, Boston , Director, Digital Media Analytics, GIACO NA Commercial Operations, Executive , Boston, Massachusetts