Performance Marketing Manager

Company: VirtualVocations
Location: Springfield
Posted on: November 1, 2024

Job Description:

A company is looking for a Performance Marketing Manager to oversee paid advertising initiatives and improve digital performance.

Key Responsibilities

Manage and optimize paid advertising campaigns across various platforms
Conduct conversion rate optimization (CRO) through A/B testing and user experience enhancements
Develop and execute SEO strategies to improve organic search rankings and visibility

Required Qualifications

4+ years of experience in performance marketing, paid advertising, SEO, and CRO, preferably in SaaS or tech industries
Expertise in managing campaigns across Google Ads, LinkedIn, and other digital advertising platforms
Proven experience in SEO strategy development and technical SEO
Proficiency in analytics tools like Google Analytics and marketing automation platforms
Familiarity with CRM tools and open-source technologies is a bonus

Keywords: VirtualVocations, Boston , Performance Marketing Manager, Executive , Springfield, Massachusetts

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