Senior Social Media Specialist

Company: BJ's Wholesale Club
Location: Marlborough
Posted on: April 7, 2025

Job Description:

Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJs Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, were committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes. The Benefits of working at BJs BJs pays weeklyEligible for free BJ's Inner Circle and Supplemental membership(s)* Generous time off programs to support busy lifestyles* o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty Benefit plans for your changing needs* o Three medical plans**, Health Savings Account (HSA), two dental plans, vision plan, flexible spending 401(k) plan with company match (must be at least 18 years old)*eligibility requirements vary by position**medical plans vary by locationJob Summary:BJs is looking for a motivated, energetic and strategic Senior Specialist of External Communications to join our corporate communications team. The senior specialist will be concentrating on social media with proven experience on all social media platforms, a pulse on best practices and trends within the industry as well as a deep knowledge of influencer marketing. The senior specialist will have significant experience working for a corporation or large retailer, leading the companys social media channels and developing an engaging strategy while delivering creativity, ingenuity and innovation to the brand and its social channels. Proficient experience with social management tools is a must. Experience in public relations, crisis communications and proficiency in executive writing is a must. Major tasks, responsibilities and key accountabilities:

• Oversee day-to-day social media channels for the brand, including reviewing and approving content with the companys social media tool and developing and managing social media editorial calendars
• Support key business priorities and engage members through brand-building on traditional social media platforms
• Plan and manage implementation of influencer and social media plans that support a wide range of consumer-facing initiatives
• Manage and help scale influencer programming and content with a focus on driving engagement, consideration and sales
• Manage the brands social media presence and oversee creative development and execution of content
• Develop and execute seasonal and category specific campaigns, including influencer, social and media relations
• Lead influencer programs for priority categories
• Collaborate with partners in merchandising, marketing, membership, real estate and development and digital marketing to deliver external communications programming aligned with business priorities
• Oversee social measurement and analytics
• Identify trends in social media that can help deliver against strategic objectives
• Keep a strong pulse on emerging technology and platforms
• Support overall corporate communications team and objectives in various areas including social media, public relations, community affairs, internal communications and crisis communicationsQualifications:
  • Bachelor's degree in communications, marketing or related field required
  • 5 - 10 years of professional experience in social media, public relations, external communications, influencer marketing
  • Strong analytical skills, social listening and reporting capabilities
  • Proficient experience in crisis communications, corporate affairs, social content creation, media buying across social channels, social strategy development and influencer marketing
  • Strong interpersonal and communication skills
  • Proven storyteller and effective communicator
  • Highly collaborative with internal and external partners
  • Excellent writing skills and public speaking capabilities Job Conditions:
    • Available to travel to media engagements throughout BJs current and future club locations as well as BJs clubs for media and on-site activations and community events (20% travel)
    • Hybrid in-office three days a weekThis is a hybrid role. Tuesday through Thursday are in-office days at BJ's Club Support Center in Marlborough, MA and Monday and Friday are remote days. In accordance with the Pay Transparency requirements, the following represents a good faith estimate of the compensation range for this position. At BJs Wholesale Club, we carefully consider a wide range of non-discriminatory factors when determining salary. Actual salaries will vary depending on factors including but not limited to location, education, experience, and qualifications. The pay range for this position is starting from $76,000.00.Required
      Preferred

      Job Industries

      • Other

Keywords: BJ's Wholesale Club, Boston , Senior Social Media Specialist, Advertising , Marlborough, Massachusetts