Senior Manager (Marketing Data Science)
Company: Wayfair LLC
Location: Boston, MA
Posted on: January 4, 2017
Job Description:
Position: Senior Manager (Marketing Data Science) (Boston, Massachusetts) This posting covers multiple openings for the position
described. Duties: Partner with the marketing team to understand business
needs and create models that determine advertising spend strategy. Work
with data from multiple sources including sales, customer, clickstream and
vendor databases to create integrated views to influence business
decisions. Work with large, complex databases, understanding and applying
data mining techniques to generate deep insight and discover
effective solutions to challenging problems. Deliver presentations to high
level business stakeholders that tell cohesive, logical stories using
data. Requirements: Master's degree in finance, economics,
mathematics, statistics or related field (willing to accept foreign
education equivalent) plus three (3) years of experience in predictive
modeling of marketing data. or, alternatively, a Bachelor's degree and six
(6) years of experience as stated above. Also must include, demonstrated
expertise performing data mining & wrangling; performing experimental
design and hypothesis testing including A/B testing and multivariate
testing (MVT); building predictive models, using historical data to predict
target markets, customer segments, messaging and spending;
evaluating predictive models including ROI analysis and back testing on
historical data for evaluating future predictions; utilizing SQL and R for
database extraction and scripting; synthesizing complicated analytics
data to present to business leaders; and interfacing with directors,
managers and marketing analysts to understand and analyze marketing
needs. Will consider candidates with a suitable combination of education,
experience and training. Submit resume to Wayfair LLC, B. Williams, 100 Huntington Ave. 4
Copley Pl., Boston, MA 02116 or via https://www.wayfair.com/careers#job=o0Kx4fw5
Keywords: Wayfair LLC, Boston , Senior Manager (Marketing Data Science), Retail , Boston, MA, Massachusetts
