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Director of Intent and Canada Marketing

Company: Wayfair LLC
Location: Boston, MA
Posted on: August 15, 2017

Job Description:

Position: Director of Intent and Canada Marketing

This posting covers multiple openings for the position described.

Duties: Will lead the team in optimizing the day to day channel performance for
strategic growth initiatives across the company. Work with Senior Leaders across
departments on strategic/cross-functional initiatives, including Product
Management, Category Management, and Engineering. Develop and refine our
strategic growth strategy, which will be used by Wayfair’s Lifestyle Brands.
Define KPIs for, and establish stretch goals for 3-6-12 month time
windows to refine KPI’s. Define, pilot, and rapidly iterate strategy and growth
initiatives, with an understanding and strategic view on all internal/external
factors and influences. Manage and optimize a $100M dollar marketing budget to
meet ROI goals. Partner with and leverage internal teams to help drive and
implement agendas. Monitor campaign performance, react to deviations from plan
and modify plans accordingly. Relentlessly drive growth through innovative
strategies and meticulous execution to drive step change improvements in
performance. Institute rigorous test-and-learn methodology to achieve desired
results; and develop talent within the organization, including mentoring and
developing the team.

Requirements: Master's degree in business administration, engineering,
mathematics, finance, economics or related field (willing to accept foreign
education equivalent) plus four (4) years of experience performing business
analytical analysis growth strategy or, alternatively, a Bachelor's degree and
six (6) years of experience as noted above. One (1) year of experience must
include: identifying operational process improvement opportunities and driving
concurrent improvements in people, process and technology; creating strategic
roadmaps for growth and managing implementation against deadlines and
milestones; leading development of Big Data Analytics solutions leveraging the
latest data analysis techniques (e.g., machine learning) for large quantities of
structured and unstructured data; managing large scale cross-functional
transformation in high growth organizations; leading executive level
communications across multiple stakeholders in both written and verbal form
(e.g., strategic vision alignment, regular status updates, one-on-one
discussions) using presentation tools such as PowerPoint; leading cross
functional teams of engineers, data scientists, and other specialists for
strategic growth initiatives; defining strategic vision and managing deployment
of digital tools and technology platform; and managing and building partnerships
with vendors and other industry participants.

Submit resume to Wayfair LLC, Sal Lisanti, 100 Huntington Avenue 4 Copley Place,
Boston, Massachusetts 02116 or via

Keywords: Wayfair LLC, Boston, Director of Intent and Canada Marketing, Retail, Boston, MA, Massachusetts

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